Our reconditioned Vintage Swedish Army M39 rucksack along with other gear was shown in use by Ben Fogle during much of his fascinating and highly recommended “New Lives in the Wild” TV series, including in Morocco and the Appalachian Mountains among other places, where he travels to meet and live with people who have left modern life and started simpler sustainable lives in remote wilderness locations.
We specially modified the vintage M39 pack for Ben, removing the external metal frame to make it more compact for Ben’s global travel requirements (which avoids the frame catching on things during transportation especially) and indeed Ben’s was seen slung in the back of a trailer alongside him as he is pulled along by a donkey in Morocco for example. For the short flight to Ibiza just off the Spanish coast and in to the islands back-country we spotted Ben using our vintage waxed canvas duffle bag, visiting an off-grid sustainable community in the hills. And the M39 Swedish Army pack was back in use in the snow of the Cascade Mountains in Washington State where Ben stays with British-born Lynx Vilden who has spent more than half her life living, hunting, eating and sleeping in the wilderness. Ben was also using some of our gear during the stunning documentary The Great African Migrations including a vintage Swiss Army wool pullover which kept the cold out in the early morning whilst ballooning over the Serengeti. Some images from the various shows below, all of which are highly recommended viewing.